Projects Category: SEO

For the Soran Pet Shop website, an SEO strategy focused on the Persian market and increasing sales in the pet supplies industry was implemented. At the beginning of the project, full technical optimization of the website was carried out to improve its performance for search engines, especially Google. This process included Core Web Vitals optimization, site structure improvements, internal linking, and user experience enhancement to ensure optimal crawlability and indexability.

For on-page SEO, regular production and publishing of educational and practical content related to pet care was implemented. This content not only attracted organic traffic but also helped increase user trust, which plays a key role in purchasing decisions in the pet shop industry.

In off-page SEO, structured and targeted link building was executed to improve domain authority and boost search rankings. Additionally, category and product pages were optimized individually with unique content to increase ranking potential for commercial keywords.

As a result of these efforts, Soran Pet was able to achieve strong rankings in Persian search results for keywords related to pet supplies, dog food, cat food, and other pet shop products. Given the high competition in this field, focusing on user intent, valuable content creation, and continuous optimization played a key role in this growth.

SEO in the pet shop industry is an ongoing and competitive process, requiring constant analysis, strategy updates, and content development. By continuing this approach, Soran Pet is expected to gain a larger share of organic search traffic and achieve higher rankings for a wider range of keywords over time.

For the Iran Parafin Momtaz website, a comprehensive SEO strategy was implemented with a focus on technical optimization, content production, and international presence development. At the beginning of the project, the website was fully optimized in terms of speed and technical structure to improve its performance for Google bots and AI crawlers. These actions included load speed optimization, code structure improvement, user experience enhancement, and increased crawlability and indexability of pages.

In the next phase, a structured plan for producing and publishing specialized and practical articles in the paraffin industry was developed and executed. These contents were published to meet user needs and attract targeted traffic from both domestic and international markets.

To increase domain authority and strengthen off-page SEO, publishing guest posts and press releases on reputable international websites was also implemented. These activities played an important role in generating high-quality backlinks and improving the website’s ranking in international search results.

As a result of these efforts, the website has been able to rank for keywords related to “paraffin” and similar terms. However, it is important to note that rankings vary across different countries, and each target market requires a separate SEO strategy. Additionally, English search results within Iran differ from those in target countries; therefore, ranking evaluations were conducted based on target-country IPs for more accurate results.

A notable aspect of this project is the stable connection of Google crawlers to the website even during internet disruptions or restricted conditions, which helped prevent index loss and performance drops.

SEO is a long-term and gradual process, and this project is still in its early stages. However, the current growth trend indicates strong potential for achieving higher rankings for more keywords in the near future. With continued optimization, content production, and international SEO development, better results are expected over time.

Asialent Industrial and Commercial Company is one of the long-established and rooted brands in Iran’s automotive parts industry, which started its activity in 1984 with the aim of producing high-quality products and reducing dependence on imports. This company was established under private sector management on a land of approximately 20,000 square meters in Sorkheh County, Semnan Province. At the beginning of its activity, it focused on producing shoe-type brake pads for motorcycles and some passenger vehicles.

Main Project Challenge: A Website Google Could Not See

When my collaboration with Asialent began, the company’s website—despite being launched about one year earlier—had virtually no presence in Google search results. Not only for competitive keywords, but even for simple brand-related searches, it was not visible.

According to professional SEO principles, website optimization is divided into three main parts:

1- On-page SEO
2- Off-page SEO
3- Technical SEO

A detailed analysis of the Asialent website showed that the main problem was not content or link building, but a critical technical SEO issue. Non-standard PHP coding, incorrect URL structure, indexing problems, very slow website speed, and incompatibility with Core Web Vitals caused Google to essentially ignore the site.

Solution: Complete SEO-Oriented Website Redesign

In this project, instead of temporary fixes, we decided to redesign and rebuild the website from scratch—while preserving the overall brand identity but creating a fully standard infrastructure.

The new website was developed purely on WordPress without improper coding and fully aligned with technical SEO principles. Full technical details of this phase are documented in the “Asialent Website Design” portfolio.

Results of the redesign:

1- Complete resolution of Google indexing and crawling issues
2- Optimization of page structure and URLs
3- Significant improvement in website speed
4- Preparation for proper on-page and off-page SEO implementation

Measurable Results Over a 6-Month Period

A very important point in this project is that real results were achieved within approximately 6 months. During this period, the website reached the first page of Google for many target keywords and even achieved single-digit rankings for some important terms.

It should be noted that due to stopping SEO activities later, some of these rankings have now been lost. This is completely natural and clearly shows that SEO is a continuous process, not a one-time action.

Press Releases: Smart Combination of SEO, Branding, and Sales

During the project, several targeted press releases were published in reputable news media such as Eghtesad Online for Asialent. These press releases were not written only for link building, but were designed based on real market trends and user concerns.

One of the most successful examples was a press release titled:
“How much did brake pad prices increase in 2025?”

This content became so trending and popular that several other news websites copied and republished it without any changes. This had a very positive impact on SEO and also played an important role in increasing brand awareness and even direct product sales.

Featured Snippet Achievement: One Step Ahead of Competitors

For some target keywords, Asialent’s website was able to achieve Google Featured Snippet position in addition to ranking first.

A featured snippet is a section of Google search results where the answer to a question is shown directly and prominently above all other results. Being in this position significantly increases click-through rate (CTR) and strengthens the site’s authority as a reference source.

Trusted Source for Artificial Intelligence

One of the most interesting achievements of this project was that Asialent’s website was recognized as a trusted source for answering certain brake pad-related queries by AI systems such as ChatGPT and Gemini. This reflects the high quality of content, proper information structure, and algorithmic trust in the website—a level of authority that can only be achieved through proper SEO and accurate content creation.

Mahoor Carpet, as one of the well-known machine-made carpet manufacturers in Iran, started its activity in 1997 in Kashan and today, with nearly 30 years of experience, is actively present in the production and export of carpets to more than 20 countries worldwide.

Considering the highly competitive machine-made carpet market and the brand’s focus on direct sales and exports, SEO for Mahoor Carpet was defined as one of the most important customer acquisition channels for both domestic and international markets. The goal of this project was to increase brand visibility in search results, attract wholesale buyers, and expand export markets.

SEO Objectives for Mahoor Carpet

In this project, SEO objectives were clearly defined in two main areas:

1. Increasing market share in search results related to carpets in both Persian and English languages
2. Attracting wholesale buyers, sales representatives, and export customers from target countries

SEO Results for Mahoor Carpet

As a result of the implemented SEO strategy, significant growth was achieved:

• Nearly 800% increase in website traffic and clicks from Google search results
• Improved rankings for main Persian and English keywords in both domestic and international markets
• Increased export sales through attracting foreign customers
• Growth in the number of distributors and wholesale buyers from different countries

An important aspect of this project was maintaining and even improving growth during challenging conditions, including periods of internet outages, without interruption in SEO activities.

SEO Activities for Mahoor Carpet

To achieve these results, a series of specialized and targeted actions were implemented:

1. Full technical SEO analysis of the WordPress website and optimization of page structure to improve indexing and crawling in Google
2. Advanced location-based keyword research for target export countries, considering:
   • Search intent
   • Search volume
   • Search trends over time
   • Business goals in each country
3. Keyword prioritization and scoring separately for each country to focus on the highest ROI terms
4. Production and optimization of Persian and English content for landing pages and articles to attract both domestic and international users
5. Development of an export-focused content strategy including product pages, specialized articles, and targeted landing pages
6. Publishing press releases on authoritative websites to increase domain authority and improve search rankings
7. Continuation of SEO activities without interruption even during internet outages, using backup planning and alternative strategies

Final Note

The “Mahoor Carpet” SEO project is a successful example of implementing SEO in highly competitive domestic and international markets. The simultaneous focus on Persian and English SEO, combined with precise market analysis and user behavior understanding, enabled the brand to strengthen its position in search results and gain a larger share of export markets.

The key achievement of this project was not only improving Google rankings, but also converting traffic into real customers, expanding export markets, and building a network of wholesale buyers and sales representatives that directly contributed to business growth.

“Laico” is a well-known and reputable brand in Iran’s bedding and non-woven textiles industry, with roots going back more than 50 years.

Due to the brand’s strong reputation, in recent years multiple similar brands with the same name—sometimes using prefixes or suffixes—have appeared in the market. Therefore, SEO for this website was aimed at supporting direct sales for the official brand and eliminating misleading or unofficial competitors.

SEO Objectives for Laico

Two main objectives were defined for this SEO project:

1. Improving the website ranking for all search queries related to bedding products
2. Achieving top 1–3 rankings for 5 highly competitive target keywords

SEO Results for Laico

As a result, the average ranking of the Laico website for bedding-related search queries in Google reached position 6, and the website achieved the #1 ranking for 5 target keywords.

A key point of this project is that despite strong competition and high keyword difficulty, the desired results were achieved within 3 months.

SEO Work Performed for Laico

To achieve faster ranking improvements in Google, the following actions were taken:

1. The Laico website is built with Node.js, so a full technical SEO audit was performed using backend SEO tools, and necessary programming improvements were delivered to the technical team.
2. Advanced keyword research was conducted considering search volume, user intent, and business goals to properly define article titles, press release topics, and target keywords for maximum efficiency.
3. Landing page content was fully updated to be more optimized for Google crawlers and more useful for customers, improving both rankings and sales.
4. Two press releases were published monthly on authoritative websites. These were optimized both for search engines and for increasing brand awareness and sales.
5. Between 4 to 8 SEO-focused articles were published monthly.

Final Note

An important achievement of this project was that part of the work was carried out during internet outage periods. With proper SEO strategy planning, the project not only maintained its rankings during this crisis but also improved its overall performance.