Asialent Industrial and Commercial Company is one of the long-established and rooted brands in Iran\u2019s automotive parts industry, which started its activity in 1984 with the aim of producing high-quality products and reducing dependence on imports. This company was established under private sector management on a land of approximately 20,000 square meters in Sorkheh County, Semnan Province. At the beginning of its activity, it focused on producing shoe-type brake pads for motorcycles and some passenger vehicles.<\/p>\n
When my collaboration with Asialent began, the company\u2019s website\u2014despite being launched about one year earlier\u2014had virtually no presence in Google search results. Not only for competitive keywords, but even for simple brand-related searches, it was not visible.<\/p>\n
According to professional SEO principles, website optimization is divided into three main parts:<\/p>\n
1- On-page SEO
\n2- Off-page SEO
\n3- Technical SEO<\/p>\n
A detailed analysis of the Asialent website showed that the main problem was not content or link building, but a critical technical SEO issue. Non-standard PHP coding, incorrect URL structure, indexing problems, very slow website speed, and incompatibility with Core Web Vitals caused Google to essentially ignore the site.<\/p>\n
In this project, instead of temporary fixes, we decided to redesign and rebuild the website from scratch\u2014while preserving the overall brand identity but creating a fully standard infrastructure.<\/p>\n
The new website was developed purely on WordPress without improper coding and fully aligned with technical SEO principles. Full technical details of this phase are documented in the \u201cAsialent Website Design\u201d portfolio.<\/p>\n
Results of the redesign:<\/p>\n
1- Complete resolution of Google indexing and crawling issues
\n2- Optimization of page structure and URLs
\n3- Significant improvement in website speed
\n4- Preparation for proper on-page and off-page SEO implementation<\/p>\n
A very important point in this project is that real results were achieved within approximately 6 months. During this period, the website reached the first page of Google for many target keywords and even achieved single-digit rankings for some important terms.<\/p>\n
It should be noted that due to stopping SEO activities later, some of these rankings have now been lost. This is completely natural and clearly shows that SEO is a continuous process, not a one-time action.<\/p>\n
During the project, several targeted press releases were published in reputable news media such as Eghtesad Online for Asialent. These press releases were not written only for link building, but were designed based on real market trends and user concerns.<\/p>\n
One of the most successful examples was a press release titled:
\n\u201cHow much did brake pad prices increase in 2025?\u201d<\/p>\n
This content became so trending and popular that several other news websites copied and republished it without any changes. This had a very positive impact on SEO and also played an important role in increasing brand awareness and even direct product sales.<\/p>\n
For some target keywords, Asialent\u2019s website was able to achieve Google Featured Snippet position in addition to ranking first.<\/p>\n
A featured snippet is a section of Google search results where the answer to a question is shown directly and prominently above all other results. Being in this position significantly increases click-through rate (CTR) and strengthens the site\u2019s authority as a reference source.<\/p>\n
One of the most interesting achievements of this project was that Asialent\u2019s website was recognized as a trusted source for answering certain brake pad-related queries by AI systems such as ChatGPT and Gemini. This reflects the high quality of content, proper information structure, and algorithmic trust in the website\u2014a level of authority that can only be achieved through proper SEO and accurate content creation.<\/p>\n","protected":false},"excerpt":{"rendered":"
Asialent Industrial and Commercial Company is one of the long-established and rooted brands in Iran\u2019s automotive parts industry, which started its activity in 1984 with the aim of producing high-quality products and reducing dependence on imports. This company was established under private sector management on a land of approximately 20,000 square meters in Sorkheh County, […]<\/p>\n","protected":false},"featured_media":5977,"menu_order":0,"template":"","rainbow_projects_category":[116],"class_list":["post-6496","rainbow_projects","type-rainbow_projects","status-publish","has-post-thumbnail","hentry","rainbow_projects_category-seo"],"acf":[],"_links":{"self":[{"href":"https:\/\/mostafaamini.ir\/en\/wp-json\/wp\/v2\/rainbow_projects\/6496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mostafaamini.ir\/en\/wp-json\/wp\/v2\/rainbow_projects"}],"about":[{"href":"https:\/\/mostafaamini.ir\/en\/wp-json\/wp\/v2\/types\/rainbow_projects"}],"version-history":[{"count":3,"href":"https:\/\/mostafaamini.ir\/en\/wp-json\/wp\/v2\/rainbow_projects\/6496\/revisions"}],"predecessor-version":[{"id":6499,"href":"https:\/\/mostafaamini.ir\/en\/wp-json\/wp\/v2\/rainbow_projects\/6496\/revisions\/6499"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mostafaamini.ir\/en\/wp-json\/wp\/v2\/media\/5977"}],"wp:attachment":[{"href":"https:\/\/mostafaamini.ir\/en\/wp-json\/wp\/v2\/media?parent=6496"}],"wp:term":[{"taxonomy":"rainbow_projects_category","embeddable":true,"href":"https:\/\/mostafaamini.ir\/en\/wp-json\/wp\/v2\/rainbow_projects_category?post=6496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}