Pet Shop Soran Website Design Project
The design and implementation of the Soran Pet Shop e-commerce website was carried out with a focus on building a unified, scalable, and fully operational sales infrastructure in the highly competitive pet products market. The goal of this project was to transform the website into an omnichannel sales hub and eliminate fragmentation in management across different platforms.
In this project, the website was designed not only as an online store but also as an integrated management dashboard capable of controlling and coordinating multiple sales channels simultaneously.
Payment and Sales Infrastructure
On the financial side, direct integration with the Mellat Bank payment gateway was implemented to reduce transaction fees and ensure full control over transactions. Additionally, to increase conversion rates, the website was connected to various credit-based payment services including SnappPay, DigiPay, TorobPay, and ZarinPlus, allowing users to complete their purchases with flexible payment options.
Integration with the Torob platform was also implemented so that products are automatically displayed on the marketplace and targeted traffic is directed to the website.
Smart Shipping and Logistics System
One of the key parts of this project was the design of an advanced logistics system. For orders outside Tehran, real-time shipping cost calculation via express post was implemented based on the total weight and dimensions of the shopping cart, providing highly accurate cost estimation.
For orders within Tehran, users can select the delivery date and time window for courier delivery, which significantly improves the user experience and makes operational coordination much easier.
Product Management and Scalability
More than 2,000 products were defined, categorized, and optimized in this store. The data entry and update structure was designed in a way that managing this volume of products is fast, accurate, and error-free.
Marketplace Integration
One of the competitive advantages of this project is the full integration of the website with sales platforms such as Digikala, BamaSa, and Emallz. This integration was implemented in a way that:
- Product information is directly synchronized and updated from the website to these platforms
- Orders placed on these marketplaces can be viewed and managed inside the website
- Multiple separate dashboards are effectively consolidated into a single central dashboard
- This structure reduces human error and increases order processing speed
SEO Infrastructure and Stability in Special Conditions
The website was designed from the ground up with an SEO-first approach; the page structure, internal linking, and structured data were fully implemented in accordance with search engine and AI crawler standards.
One of the key aspects of this project is the website’s stable performance under national internet conditions, ensuring that the site remains accessible and that internal SEO processes can continue even in such situations.
Additional Features and Communication Infrastructure
In addition to the core functionalities, supporting infrastructure was also implemented to enhance system efficiency:
- Obtaining the e-Namad (trust symbol) to increase user trust
2. Integration with SMS panel for order status notifications
3. Setting up an official domain-based email for professional communication with customers
4. Designing an optimized structure for future development and business scalability
Conclusion
The Soran Pet Shop website is not a simple online store, but an integrated and intelligent sales system that consolidates all sales, payment, shipping, and product management channels into a unified platform. This project was designed not only to increase sales but also to significantly improve the efficiency of the operational team.
