Website design for Asialent

Asialent Industrial and Trading Company Asialent began its activity in 1984 with the aim of producing high-quality products and reducing dependence on imports under private sector management. The company is located on a 20,000-square-meter site in Sorkheh County, Semnan Province, and initially started its operations by producing drum brake shoes for motorcycles and some passenger cars.

Today, Asialent is recognized as one of the most successful manufacturers of standard and asbestos-free drum and disc brake pads for domestic vehicles in the country.

The Asialent industrial and trading website had previously been designed by another team, but due to the use of non-standard PHP coding, it faced serious issues in loading speed and search engine optimization, meaning the website practically had no potential for SEO growth or online sales.

In this project, the website was completely redesigned from scratch without custom coding, while preserving its visual identity. The new implementation was done entirely in WordPress, based on technical SEO principles, speed optimization, standard page structure, and user experience improvements to ensure both technical stability and long-term scalability.

At the same time, professional SEO was also implemented for this company, the full details of which are available in the portfolio section for Asialent SEO Asialent SEO Portfolio.

This website was designed with two main objectives:

1. Wholesale sales and distributor acquisition
2. Retail sales to end consumers

Therefore, all essential features of an e-commerce and corporate website were implemented in an integrated manner, including:

1. Online store with payment gateway
2. Order management system
3. Agency/distributorship request form
4. Newsletter system
5. Structured content system for brand and product presentation