SEO for Laico Group

“Laico” is a well-known and reputable brand in Iran’s bedding and non-woven textiles industry, with roots going back more than 50 years.

Due to the brand’s strong reputation, in recent years multiple similar brands with the same name—sometimes using prefixes or suffixes—have appeared in the market. Therefore, SEO for this website was aimed at supporting direct sales for the official brand and eliminating misleading or unofficial competitors.

SEO Objectives for Laico

Two main objectives were defined for this SEO project:

1. Improving the website ranking for all search queries related to bedding products
2. Achieving top 1–3 rankings for 5 highly competitive target keywords

SEO Results for Laico

As a result, the average ranking of the Laico website for bedding-related search queries in Google reached position 6, and the website achieved the #1 ranking for 5 target keywords.

A key point of this project is that despite strong competition and high keyword difficulty, the desired results were achieved within 3 months.

SEO Work Performed for Laico

To achieve faster ranking improvements in Google, the following actions were taken:

1. The Laico website is built with Node.js, so a full technical SEO audit was performed using backend SEO tools, and necessary programming improvements were delivered to the technical team.
2. Advanced keyword research was conducted considering search volume, user intent, and business goals to properly define article titles, press release topics, and target keywords for maximum efficiency.
3. Landing page content was fully updated to be more optimized for Google crawlers and more useful for customers, improving both rankings and sales.
4. Two press releases were published monthly on authoritative websites. These were optimized both for search engines and for increasing brand awareness and sales.
5. Between 4 to 8 SEO-focused articles were published monthly.

Final Note

An important achievement of this project was that part of the work was carried out during internet outage periods. With proper SEO strategy planning, the project not only maintained its rankings during this crisis but also improved its overall performance.